Spanish Business Certificate
This is part of a primer in business for the hispanic business leaders in the Tucson area. For the lecture on Marketing, I focus on understanding who you are what you have to offer, who your customers are and what they need from you, who your ideal customers are and where to find them, and who your competitors are and what they offer to your customers and your ideal customers. The lecture is centered around helping business leaders develop these ideas for themselves, with in-class excercises and take-home assingments.
Download Slides. [ppt]